Maintaining an original spark is one of the biggest challenges facing most brands today. The fear of being drowned out by the hordes of other equally attention-seeking brands is a valid one, especially when operating in a competitive sector like real estate.
But when it comes to real estate marketing, there are methods and tools you can use to stand out from the crowd and assert yourself as a brand that’s not only innovative but also a frontrunner in your field.
In this article, we delve deeper into several useful tips, tricks, and ideas you can implement to help your real estate agency or brokerage become distinctive and memorable. In doing so, you can reach your digital marketing engagement and visibility goals.
Standing Out Is The Key To Marketing Success
Throughout history, standing out has always been a priority for brands. But this becomes an increasingly difficult task with every passing year as countless new brands seem to emerge on a regular basis.
Success in the real estate marketing sector has a lot to do with knowing and leveraging your niche. But it also pertains to fresh, innovative approaches to setting your agency apart from the crowd and showing what makes your services better and different from competitors.
Here are some ways to do just that:
1. Film a professional explainer video about your real estate agency
Studies show that 91% of businesses use video content in their marketing, and people spend more than 17 hours a week watching video content online. Done well, a professional-looking, informative video about your real estate agency and everything it does is still a relatively underutilized marketing tactic that can pay off dividends in the right setting.
Keep it short, use someone with a natural on-screen presence, and hire an experienced marketing videographer to package it in a consumer-friendly way. Tell the world who you are, what you do, and why they should choose you over your competitors.
2. Add a house-hunting quiz to your website
Gamification is a clever way to draw consumers from a variety of demographics while providing them with a useful tool for furthering their real estate pursuits.
Adding a quiz to your website is a fun and unique way to help clients dip their toes into the first phase of finding a suitable property while putting your agency at the helm. Ask questions such as:
- Are you looking to rent or buy?
- How much do you have for a downpayment?
- Do you like peace and quiet in your neighborhood, or are you a busy socialite?
- How long do you plan to stay at your new property?
Provide multiple choice answers to select from and end the quiz with actionable solutions for their next move. Show them which properties meet their requirements and offer to arrange the next step forward as soon as possible.
3. Offer complimentary services
Complimentary services are one of the most consistently effective ways to attract consumers. Free educational resources are great, but practical services like a free moving truck are sure to get most house hunters’ attention pretty quickly.
This is the kind of deal that might come at an initial cost. But over time, it can seriously bolster your reputation as an exemplary and reliable agency—and certainly one that stands out from the crowd.
If offering free moving trucks is out of your budget or doesn’t fit in with your business plan, don’t stop brainstorming until you find something unique to add value to your services and attract special attention from potential clients.
4. Incorporate pets into your family-friendly marketing
Home staging has proven to increase the speed at which properties sell. However, including pets in your family-orientated listings is an excellent idea if you want to add an element of personalization.
Incorporating pets into your marketing photos is like the visual equivalent of freshly baked cookie spray at an open house. It immediately makes any space appear more comfortable, cozy, and safe.
5. Highlight local perks in listings
Something that Millennials and Gen X find very appealing when house-hunting is the environmental or community perks that a property offers.
To attract new clients from younger demographics to your business, consider implementing a marketing campaign that focuses on highlighting interesting area perks such as high-ranking restaurants, schools, outdoor activities, or forms of entertainment that the neighborhood offers. You can even partner with local businesses to reinforce the community feel.
6. Provide valuable tips and infographics
Something that Millennials and Gen X find very appealing when house-hunting is the environmental or community perks that a property offers.
To attract new clients from younger demographics to your business, consider implementing a marketing campaign that focuses on highlighting interesting area perks such as high-ranking restaurants, schools, outdoor activities, or forms of entertainment that the neighborhood offers. You can even partner with local businesses to reinforce the community feel.
6. Provide valuable tips and infographics
Everybody likes freebies, and there are many people interested in homeownership who lack resources and knowledge. There’s a simple and effective way to respond to these needs.
Make high-value educational resources and infographics widely available to website visitors and followers so that they see you as a source of reliable information and guidance.
Whether you publish blogs that educate potential homeowners about mortgages, have a podcast that focuses on the buying process, or create an online portfolio showcasing photos of home transformations, the more free information you can provide, the more your audience will trust you.
7. Encourage referrals
The National Association of Realtors reveals that 41% of sellers chose their real estate agent based on a referral. This means that word-of-mouth marketing plays a major role in your success and is something you need to focus on.
Ask your sellers and buyers to review your services online on Google, Facebook, Zillow, and any other online platform. Make it easy for them to review you by sending a follow-up mail after the sale has concluded or when the new homeowners have settled in. This gives you the opportunity to naturally check-in and request a referral.
Expand Your Reach & Grow Your Real Estate Business
The real estate industry relies on piquing the interest of the public so that they want to live in properties you sell. Social media has provided the perfect platform to showcase exactly that—with pictures, videos, and captions that can transport followers to the house of their dreams.
But today, standing out takes more than just a run-of-the-mill marketing plan. You need something different. These fresh, innovative digital marketing ideas are designed to upgrade your online presence for improved visibility, traction, and identity in the ever-changing real estate sector.
