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Obsolescence

Obsolescence occurs when an asset becomes outdated or less useful due to innovation, market changes, or shifting standards. This article explains its causes and business impact

Written By: author avatar Tumisang Bogwasi
author avatar Tumisang Bogwasi
Tumisang Bogwasi, Founder & CEO of Brimco. 2X Award-Winning Entrepreneur. It all started with a popsicle stand.

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Obsolescence refers to the process through which a product, service, technology, skill, or system becomes outdated or no longer useful due to innovation, market changes, regulatory shifts, or evolving consumer behavior. It is a critical concept in business strategy, product lifecycle management, and economic planning.

Definition

Obsolescence is the condition in which an asset loses value or becomes unusable due to technological advances, market evolution, or changes in preferences or standards.

What is Obsolescence?

Obsolescence is the decline in relevance, functionality, or desirability of an asset because something newer, more efficient, or more aligned with current needs has replaced it. It affects individuals, companies, and entire industries, influencing investment decisions, product strategy, and long‑term competitiveness.

Key Takeaways

  • Obsolescence reduces the utility or value of an asset over time.
  • It is a natural part of technological and market evolution.
  • Companies manage obsolescence through innovation, updates, R&D, and strategic lifecycle planning.

Understanding Obsolescence

Obsolescence plays a central role in how organizations plan product lifecycles, allocate R&D budgets, and navigate competitive landscapes. Fast‑moving sectors—such as consumer electronics, software, biomedical technology, and automotive innovation—experience the highest rates of obsolescence.

There are several forces behind obsolescence:

  • Technological change — New inventions or features make older products less capable or incompatible.
  • Market preferences — Consumer tastes evolve, reducing demand for older models or formats.
  • Regulation and standards — Updated safety, environmental, or industry regulations can render older products non‑compliant.
  • Design and lifecycle choices — Some industries intentionally design products for limited lifespans (planned obsolescence).
  • Operational or supply‑chain shifts — Discontinued parts or materials can make legacy systems harder to maintain.

For businesses, managing obsolescence is essential to staying competitive. Failure to do so can lead to declining sales, loss of market share, excessive maintenance costs, or stranded assets.

Real‑World Example

A smartphone manufacturer releases a new model with improved processing speeds, security standards, and camera technology. Older models become slower relative to modern apps and eventually stop receiving software updates, reducing their functionality and resale value. Over time, these older devices become obsolete.

Importance in Business or Economics

Obsolescence matters because it:

  • Drives innovation and competition.
  • Creates challenges in inventory management and capital budgeting.
  • Influences depreciation schedules for fixed assets.
  • Impacts consumer purchasing cycles.
  • Shapes long‑term industry trends.

Companies that anticipate obsolescence can design better upgrade paths, optimize manufacturing cycles, and reduce waste by improving repairability or modular design.

Types or Variations

Technological Obsolescence: Occurs when newer technology surpasses older alternatives.
Functional Obsolescence: When an asset no longer performs adequately relative to modern standards.
Economic Obsolescence: When external factors (e.g., new regulations or market trends) reduce an asset’s value.
Planned Obsolescence: Intentional design choices that shorten a product’s lifespan.
Systemic Obsolescence: When supporting systems or parts are discontinued.

  • Product Lifecycle Management (PLM)
  • Innovation Strategy
  • Depreciation
  • Technological Disruption
  • Market Cannibalization
  • Planned Obsolescence

Sources and Further Reading

Frequently Asked Questions (FAQs)

What causes obsolescence?

Technological advancements, shifting market demand, regulatory changes, and declining compatibility are the most common drivers.

Is planned obsolescence illegal?

Not necessarily. However, some jurisdictions regulate or discourage it, especially when it harms consumers or leads to excessive waste.

How can businesses manage obsolescence?

Through continuous R&D, modular product design, upgrade programs, predictive maintenance, and data‑driven lifecycle planning.

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Tumisang Bogwasi
Tumisang Bogwasi

Tumisang Bogwasi, Founder & CEO of Brimco. 2X Award-Winning Entrepreneur. It all started with a popsicle stand.