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Cash Flow

A comprehensive guide to cash flow, explaining how money moves through a business and how companies measure liquidity and financial strength.

Written By: author avatar Tumisang Bogwasi
author avatar Tumisang Bogwasi
Tumisang Bogwasi, Founder & CEO of Brimco. 2X Award-Winning Entrepreneur. It all started with a popsicle stand.

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What is Cash Flow?

Cash Flow refers to the movement of money into and out of a business over a specific period. It reflects how much cash a company generates from operations, invests in assets, or uses to meet financing obligations.

Definition
Cash Flow is the net amount of cash and cash equivalents being transferred into and out of a business.

Key Takeaways

  • Measures liquidity and financial health.
  • Categorized into operating, investing, and financing activities.
  • Critical for assessing whether a company can meet obligations and grow sustainably.

Understanding Cash Flow

Cash flow is one of the most important indicators of business performance. Even profitable businesses can fail without sufficient cash to pay bills, fund operations, or service debt.

There are three main types:

1. Operating Cash Flow (OCF)

Cash generated from core business operations: sales, production, services.

2. Investing Cash Flow (ICF)

Cash spent on or earned from investments in long-term assets: equipment, property, acquisitions.

3. Financing Cash Flow (FCF)

Cash exchanged between the company and its financiers: loans, equity issuance, dividends.

Cash flow is reported in the Cash Flow Statement, one of the core financial statements.

Formula (If Applicable)

Cash flow can be measured using:

Net Cash Flow = Cash Inflows − Cash Outflows

Operating cash flow (indirect method):
OCF = Net Income + Non-Cash Expenses ± Changes in Working Capital

Real-World Example

A company reports:

  • Cash Inflows: $3 million
  • Cash Outflows: $2.4 million

Net Cash Flow = 3M − 2.4M = $600,000

Positive cash flow means the company is generating more cash than it is spending, improving liquidity.

Importance in Business or Economics

Cash flow affects:

  • Ability to pay suppliers and employees
  • Investment capacity
  • Debt servicing
  • Overall financial stability

Investors treat cash flow as a more reliable measure than earnings, which can be influenced by accounting adjustments. Strong cash flow often signals sustainable growth and operational efficiency.

Types or Variations

  • Free Cash Flow (FCF): Cash available after operating expenses and capital expenditures.
  • Unlevered vs. Levered Cash Flow: Before and after interest payments.
  • Discounted Cash Flow (DCF): Valuation method using projected cash flows.
  • Cash Flow Statement
  • Operating Cash Flow
  • Free Cash Flow (FCF)

Sources and Further Reading

Quick Reference

  • Cash flow shows cash movement.
  • Core metric for liquidity and valuation.
  • Includes operating, investing, and financing activities.

Frequently Asked Questions (FAQs)

Can a company be profitable but have poor cash flow?

Yes. Profit does not equal cash. Delayed payments, high inventory, or large capital expenditures can strain cash flow.

Is negative cash flow always bad?

Not necessarily, investing in assets or growth initiatives can cause temporary negative flows.

Why do investors prioritize cash flow?

Because it indicates real liquidity and the company’s ability to fund operations and growth.

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Tumisang Bogwasi
Tumisang Bogwasi

Tumisang Bogwasi, Founder & CEO of Brimco. 2X Award-Winning Entrepreneur. It all started with a popsicle stand.