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Nominal GDP measures the monetary value of goods and services at current prices. This article explains its calculation, uses, and limitations.

A niche market is a specialized segment of a larger market with unique customer needs. This article explains how niche markets work and why they matter for business strategy.

The New Economy describes the shift from industrial production to technology-driven, knowledge-based economic systems. This article explains key features, examples, and implications.

Network effects occur when a product becomes more valuable as more people use it. This article explains types, examples, and why network effects shape market dominance.

Net Working Capital (NWC) measures a company’s ability to meet short-term obligations and maintain smooth operations. This article explains how NWC works and why it matters.

Net profit margin shows how much of every dollar of revenue becomes profit after all expenses. This article explains the formula, examples, and why it matters.