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In today’s fast-paced digital economy, B2B ecommerce is booming, with the global B2B ecommerce market expected to surpass $60.1 trillion by 2030. This growth reflects a major shift in how businesses buy and sell products, moving increasingly towards online platforms.
If you want to stay competitive, adopting the right B2B ecommerce platform is essential. These platforms enable you to efficiently sell products or services online to other businesses, supporting complex wholesale needs like tiered pricing, account-based purchasing, payment terms, and bulk ordering.
Choosing the best B2B ecommerce solution means gaining access to tools that help you manage customer relationships, streamline operations, and enhance customer satisfaction through personalized experiences.
In this article, you’ll discover key features of top B2B ecommerce platforms, their benefits, and a detailed look at the best solutions available in 2025.
What is a B2B Ecommerce Platform?
A B2B ecommerce platform is cloud-hosted software designed to help you build a professional online store tailored specifically for business buyers.
Unlike typical retail ecommerce, these platforms restrict access to approved companies and buyers, providing unique products and pricing based on complex buying processes.
They offer features like customer-specific catalogs, custom pricing, user role management, and seamless integration with your existing ERP and CRM systems, enabling you to streamline operations and deliver personalized buying experiences.
Top B2B Ecommerce Solutions for 2025
1. Salesforce Commerce
Salesforce Commerce is widely regarded as the best overall B2B ecommerce platform, trusted by thousands of businesses worldwide. It offers a robust and comprehensive set of advanced features designed to meet the complex needs of B2B companies.
Key capabilities include corporate account management, contract pricing, and personalized catalogs, all integrated seamlessly with Salesforce CRM. This integration enables businesses to unify customer data and sales processes, providing a holistic view of customer relationships and improving sales team efficiency.
The platform excels in enabling businesses to streamline operations through automation and customization. Its advanced workflow automation allows sales reps and customer service teams to manage orders, approvals, and pricing negotiations with ease.
Salesforce Commerce also supports intricate pricing structures and multiple payment options, which are essential for B2B transactions. This flexibility helps businesses cater to diverse customer preferences and complex purchasing scenarios.
Moreover, Salesforce Commerce leverages built-in CRM and AI-driven analytics to enhance customer engagement and drive targeted marketing campaigns.
The platform’s scalability and extensibility make it suitable for businesses of all sizes, from mid-market companies to large enterprises. With continuous updates and a strong ecosystem of partners, Salesforce Commerce remains a powerful and flexible solution for modern digital commerce needs.
2. BigCommerce
BigCommerce is the most used B2B ecommerce platform, renowned for its scalability, user-friendly interface, and extensive integration capabilities. It supports custom pricing, customer-specific catalogs, and tiered pricing, allowing businesses to tailor their offerings to different customer groups effectively.
BigCommerce integrates well with existing business systems such as ERP and CRM platforms, ensuring seamless data synchronization and streamlined operations across sales, inventory, and customer management.
One of BigCommerce’s standout features is its ability to support wholesale operations with tools like sales rep masquerade, which allows sales teams to assist customers by placing orders on their behalf. This feature enhances the customer experience and facilitates smoother sales processes.
Additionally, the platform offers flexible payment options and supports multiple payment methods, catering to the diverse needs of B2B buyers.
BigCommerce also provides powerful marketing tools, including SEO optimization and analytics, enabling businesses to track customer behavior and optimize their sales strategies. Its mobile-optimized storefronts and headless commerce support help companies future-proof their digital presence.
Overall, BigCommerce is a robust solution that balances ease of use with advanced features, making it ideal for businesses looking to scale their B2B ecommerce operations.
3. SellersCommerce
SellersCommerce is a specialized B2B ecommerce platform tailored for niche industries and wholesale customers. It offers a comprehensive suite of tools designed to meet the unique demands of businesses operating in sectors such as uniforms, medical equipment, and promotional products.
SellersCommerce stands out for its real-time inventory syncing, ensuring accurate stock levels across multiple warehouses and sales channels, which is critical for efficient order fulfillment.
The platform provides flexible payment options, including purchase orders and credit lines, supporting the complex financial arrangements typical in wholesale business.
Its unified administrative portal allows businesses to manage customer data, define contract pricing, and customize catalogs for different customer segments. This level of customization enhances customer satisfaction and loyalty by delivering personalized buying experiences.
Furthermore, SellersCommerce integrates seamlessly with ERP systems, reducing manual data entry and minimizing errors. It also offers features like restocking reminders and automated workflows that streamline operations for sales teams and customer service departments.
With its focus on wholesale operations and niche markets, SellersCommerce is a powerful and flexible platform that enables businesses to grow efficiently.
4. OroCommerce
OroCommerce is a strong choice for mid-market and enterprise businesses seeking a highly customizable B2B ecommerce solution. Built specifically for B2B needs, it offers advanced workflow automation, customer-specific pricing, and complex product catalog management out of the box.
OroCommerce’s extensive customization capabilities allow businesses to tailor the platform to their unique sales processes and customer requirements without extensive development costs.
The platform supports intricate pricing structures, contract management, and multi-level approval workflows, which are essential for managing corporate accounts and large-scale wholesale operations.
Its built-in CRM and marketing automation tools enable businesses to enhance customer engagement and run targeted marketing campaigns directly from the platform. OroCommerce also offers seamless ERP and CRM integration, ensuring consistent data flow across all business systems.
OroCommerce’s scalability and open-source nature make it a robust solution for businesses planning rapid growth or those with complex operational needs. Its active community and professional support provide ongoing updates and enhancements.
Overall, OroCommerce delivers a comprehensive suite of advanced features tailored to the demands of modern B2B ecommerce, empowering businesses to streamline operations and improve customer experiences.
5. SanaCommerce
SanaCommerce is known for its direct ERP integration without the need for middleware, making it an excellent option for brands seeking real-time data accuracy and streamlined operations.
This tight integration ensures that product information, pricing, inventory levels, and customer data are always up-to-date, providing a seamless buying experience for business customers. SanaCommerce supports complex pricing models and customer-specific catalogs, which are essential for B2B ecommerce.
The platform’s focus on ERP integration enables businesses to reduce manual processes and minimize errors, enhancing operational efficiency. SanaCommerce also offers self-service portals that empower customers to manage their accounts, track orders, and place repeat purchases independently.
This self-service capability reduces the workload on customer service teams while improving customer satisfaction.
SanaCommerce is scalable and flexible, supporting multiple brands and languages, making it suitable for businesses operating in global markets. Its user-friendly interface and rapid deployment options help companies launch their B2B ecommerce stores quickly.
By combining ERP expertise with ecommerce functionality, SanaCommerce provides a powerful and flexible platform that enables businesses to grow their wholesale operations effectively.
6. SAP Commerce Cloud
SAP Commerce Cloud is ideal for very large-scale enterprises requiring powerful, flexible multi-channel B2B solutions. It offers extensive customization and integration capabilities, supporting complex product catalogs, customer-specific pricing, and contract management.
The platform is designed to handle high transaction volumes and intricate pricing structures, making it suitable for businesses with diverse and global customer bases.
One of SAP Commerce Cloud’s key strengths is its seamless integration with other SAP business systems, providing a unified view of inventory, customer data, and sales processes.
This integration enables businesses to streamline operations, improve inventory management, and make data-driven decisions. The platform also supports advanced workflow automation, self-service portals, and personalized catalogs, enhancing the customer experience.
SAP Commerce Cloud’s scalability and robust security features make it a reliable choice for enterprises with demanding operational requirements. Its cloud-based architecture ensures high availability and performance across multiple sales channels. With continuous innovation and support from SAP, this platform remains a leading solution for businesses seeking a comprehensive and adaptable B2B ecommerce platform.
7. Netsuite SuiteCommerce
Netsuite SuiteCommerce is a versatile ERP solution that integrates ecommerce with inventory and order management, providing a unified view of your business operations.
It supports customer-specific pricing, bulk ordering, and self-service portals, enabling businesses to deliver personalized experiences to their B2B customers. The platform’s tight integration with Netsuite ERP ensures real-time updates on stock levels, pricing, and customer data.
SuiteCommerce offers flexible customization options, allowing businesses to tailor the storefront and workflows to meet their unique needs.
Its mobile-optimized design ensures a seamless shopping experience across devices, catering to the modern B2B buyer.
The platform also supports multiple payment methods and contract pricing, accommodating complex purchasing scenarios.
With its comprehensive suite of features and strong integration capabilities, Netsuite SuiteCommerce helps businesses streamline operations, improve customer satisfaction, and scale efficiently.
It is particularly well-suited for companies looking for an all-in-one solution that combines ecommerce with core business systems.
8. Shopify Plus
Shopify Plus is one of the most reliable content management systems in the industry, offering robust B2B features alongside its popular B2C capabilities. It provides businesses with the flexibility to manage multiple storefronts, customer-specific catalogs, and tiered pricing.
Shopify Plus supports integration with various ERP and CRM systems, enabling seamless data synchronization and streamlined workflows.
The platform is known for its ease of use and rapid deployment, allowing businesses to launch their B2B ecommerce stores quickly. Shopify Plus also offers advanced features such as automation tools, customizable checkout experiences, and support for multiple payment methods.
These capabilities help businesses enhance the customer experience and improve operational efficiency.
Shopify Plus’s scalability and extensive app ecosystem make it suitable for businesses of all sizes. Its robust security and compliance features ensure safe transactions and data protection.
Overall, Shopify Plus combines powerful and flexible features with user-friendly design, making it a strong choice for businesses looking to grow their digital commerce presence.
9. Adobe Commerce
Adobe Commerce (formerly Magento) is an open-source platform that gives you complete control over your storefront, supporting complex catalogs, multiple brands, and advanced pricing models.
It offers extensive customization options, allowing businesses to tailor every aspect of their ecommerce experience to meet specific B2B requirements. Adobe Commerce supports customer-specific pricing, contract management, and tiered pricing, essential for managing wholesale operations.
The platform integrates with a wide range of ERP and CRM systems, enabling seamless data flow and streamlined business processes.
Its powerful marketing tools and analytics help businesses understand customer behavior and run targeted marketing campaigns. Adobe Commerce also supports multi-store management, making it ideal for companies operating multiple brands or regional storefronts.
With a large community of developers and partners, Adobe Commerce provides continuous innovation and support.
Its scalability and flexibility make it a robust solution for businesses seeking a comprehensive and customizable B2B ecommerce platform that can grow with their needs.
Key Features of B2B Ecommerce Platforms
Customer Specific Catalogs and Pricing
One of the most important features you need is the ability to create customer-specific catalogs and pricing.
This means you can tailor product offerings and prices for different customer groups, enhancing relevance and increasing customer satisfaction. Automated product mapping and integration with your ERP systems ensure that product information is always up-to-date across all sales channels.
User Roles and Responsibilities
Managing who can access what on your platform is crucial. You can define roles such as buyer, approver, and admin, with automated approval workflows and budget limits to increase internal efficiency.
Dashboards tailored to each role provide quick overviews of orders, budgets, and approvals, empowering your team and your customers with self-service account management and corporate account features.
Flexible Payment Options and Order Management
Your B2B buyers expect multiple payment methods and terms, including net payment options, purchase orders, and credit lines. A robust platform supports these needs while streamlining order processing and invoicing, reducing manual errors and improving operational efficiency.
Seamless Integration with ERP and CRM Systems
To truly streamline your business operations, your ecommerce platform should integrate seamlessly with your existing systems. This integration ensures real-time synchronization of inventory, pricing, customer data, and sales data, reducing integration costs and enabling data-driven decisions.
Benefits of Using B2B Ecommerce Platforms
Increased Sales and Revenue
By offering 24/7 access to your wholesale store, you remove geographic and time constraints, reaching new markets and customers. Personalized catalogs, custom pricing, and self-service portals improve customer engagement and satisfaction, driving sales growth.
Improved Operational Efficiency
Automation of order processing, inventory management, and invoicing reduces manual workload and errors. Integration with ERP and CRM systems streamlines workflows, helping your business scale efficiently.
Enhanced Customer Experience
With customer portals, personalized catalogs, and tailored pricing, you can deliver an exceptional buying experience. Self-service tools empower your customers to manage orders and accounts independently, freeing up your customer service teams.
Summary
Choosing the best B2B eCommerce solution is vital for businesses aiming to thrive in today’s digital marketplace.
The right platform offers flexible features tailored to complex wholesale needs, such as custom pricing, customer-specific catalogs, tiered pricing, and advanced inventory management. Seamless ERP integration and compatibility with other business systems ensure streamlined operations and real-time data synchronization.
Leading platforms like Salesforce Commerce, BigCommerce, OroCommerce, and SAP Commerce Cloud provide powerful and flexible features designed to enhance customer relationships, improve operational efficiency, and support scalable growth.
By leveraging these best B2B ecommerce platforms, businesses can deliver personalized buying experiences, expand their reach through digital channels, and drive sustainable revenue growth in an increasingly competitive landscape.
Frequently Asked Questions
What makes a B2B ecommerce platform different from B2C platforms?
B2B platforms cater to complex buying processes involving multiple users, custom pricing, bulk orders, and account-based purchasing, whereas B2C platforms focus on individual consumers with simpler transactions.
How important is ERP and CRM integration for B2B ecommerce?
Seamless integration with ERP and CRM systems is critical as it synchronizes inventory, customer data, pricing, and sales information, enabling efficient operations and data-driven decisions.
Can I customize pricing and catalogs for different customers?
Yes, most B2B ecommerce platforms allow you to create customer-specific catalogs and pricing tiers, improving relevance and satisfaction for different customer groups.
What payment options should a B2B ecommerce platform support?
It should support multiple payment methods, including net terms, purchase orders, credit lines, ACH transfers, and wire payments to accommodate various business buyer preferences.
How does a B2B ecommerce platform improve customer experience?
By offering personalized catalogs, self-service portals, easy order tracking, and tailored pricing, these platforms enhance convenience and engagement for your wholesale customers.
Are B2B ecommerce platforms scalable for growing businesses?
Yes, leading platforms are designed to scale with your business, handling increased product lines, customer bases, and transaction volumes without compromising performance.
How quickly can I deploy a B2B ecommerce platform?
Deployment time varies by platform and customization needs, but many modern SaaS solutions offer rapid deployment options to get your wholesale store up and running quickly.
What are the key factors to consider when choosing a B2B ecommerce platform?
Consider scalability, integration capabilities, customization options, payment flexibility, user roles, and the total cost of ownership including integration and maintenance costs.
By selecting the right B2B ecommerce platform, you position your business to thrive in a digital-first world, enhancing customer relationships, streamlining business operations, and driving sustainable growth.
Use this guide to evaluate your options and choose the best solution tailored to your unique needs.
