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  • Illustration of a bearded man enjoying music with headphones, surrounded by sound icons and a digital audio interface

    Sonic Branding: Why Your Brand Should Have a Sound Identity

    Sonic branding refers to the use of sound to reinforce a brand’s identity and create emotional connections with its audience. As the digital world becomes increasingly audio-centric, brands are realizing the power of sound to leave a lasting impression. While visual branding elements like logos and color schemes have been the focus for years, sonic […]
    June 16, 2025