This photo captures the vibrant and innovative retail environment inside a hema supermarket also known as freshippo alibabas flagship smart grocery chain in china The stores entrance is framed by a futuristic blue lit arch with the slogan better life right here creating a high tech welcome for customers Inside shelves are lined with beverages and snacks and digital self service kiosks guide shoppers through a cashless app integrated shopping experience The clean layout combined with a mix of fresh produce liquor sections and digital signage reflects the evolution of brick and mortar retail in china blending online intelligence with offline operations