Non-durable goods are consumer products with a short lifespan; typically consumed, used up, or worn out within three years or less. These goods are essential for daily living and include food, beverages, toiletries, cleaning supplies, and fuel. Their demand tends to remain relatively stable regardless of economic conditions.
Definition
Non-durable goods are goods that are consumed quickly or have a short useful life, usually less than three years, such as food, clothing, and household consumables.
Key takeaways
Short lifespan: Used up within three years or less.
High consumption frequency: Often purchased regularly.
Stable demand: Less sensitive to economic cycles than durable goods.
Large retail share: Major component of consumer expenditure.
Includes essential items: Food, fuel, toiletries, medicines, and cleaning products.
Categories of non-durable goods
1. Food and beverages
Fresh produce
Packaged foods
Soft drinks and bottled water
2. Personal care products
Soap, shampoo, toothpaste
Cosmetics
Hygiene products
3. Household supplies
Detergents
Cleaning agents
Disposable items (tissues, paper towels)
4. Clothing and footwear (fast fashion)
Apparel worn out within a short time
Low-cost seasonal clothing
5. Fuel and energy products
Petrol and diesel
Natural gas
Kerosene
6. Medicines and pharmaceuticals
Over-the-counter drugs
Short-term prescriptions
Why non-durable goods matter
Economic significance
Major component of GDP consumption.
Essential for everyday living.
Key revenue driver for retail and FMCG sectors.
Business significance
Supports high sales volumes.
Drives supply chain efficiency and turnover.
Creates stable revenue streams.
Consumer significance
Represents essential household spending.
Influences cost-of-living trends.
Durable vs. non-durable goods
Feature
Non-Durable Goods
Durable Goods
Lifespan
< 3 years
> 3 years
Purchase frequency
High
Low
Examples
Food, fuel
Cars, appliances
Sensitivity to economy
Low
High
Examples of non-durable goods in everyday life
Bread, milk, packaged meals
Makeup and skincare products
Cleaning sprays and detergents
Petrol for vehicles
Disposable diapers
Market trends
Growth of eco-friendly and biodegradable consumables