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A concise guide to the Accounts Receivable Turnover Ratio, explaining its formula, examples, and significance in cash flow management.
The Accounts Receivable Turnover Ratio (AR Turnover) measures how efficiently a company collects payments from its customers. It shows how many times, on average, receivables are converted into cash during a specific period.
Accounts Receivable Turnover Ratio = Net Credit Sales / Average Accounts Receivable.
It quantifies how quickly a business collects its outstanding invoices within an accounting period.
The AR Turnover Ratio helps assess how effectively a company converts credit sales into cash. It’s calculated by dividing net credit sales (total sales on credit minus returns or allowances) by the average accounts receivable balance.
A company with a high turnover ratio efficiently manages credit terms and collection efforts. Conversely, a low ratio could indicate weak credit control or customer payment issues.
Accounts Receivable Turnover = Net Credit Sales / Average Accounts Receivable
Average Accounts Receivable = (Beginning AR + Ending AR) / 2
Example:
If annual credit sales are $1,200,000, beginning AR is $100,000, and ending AR is $140,000:
Average AR = (100,000 + 140,000) / 2 = 120,000
AR Turnover = 1,200,000 / 120,000 = 10 times
This means the company collects its receivables 10 times a year.
A retail distributor records an AR turnover ratio of 12, suggesting strong collection efficiency. Competitors in the same industry average 8, meaning this company collects payments faster and manages cash better.
Public companies like Amazon and Walmart report their AR turnover in financial statements as an indicator of operational liquidity.
The AR Turnover Ratio is vital for:
In broader economics, efficient receivables turnover enhances business credit health and overall economic liquidity.
It varies by industry but generally between 7–12 is considered strong.
Yes, overly strict credit policies may reduce sales opportunities.
Lenient credit terms, poor collection efforts, or weak customer credit.
Tighten credit terms, automate invoicing, and enhance follow-up procedures.